Blue Book of China Online Education Brief (2017)
The Blue Book of China’s Online Education Industry is an annually updated report on China educational technology and modern learning industry authored by China Online Education Research Institute. Its 4th edition is a summary up to the end of 2016, also, education policy analysis is added, and segmentation of this market is updated with detailed information and statistics on top of previous editions. Insightful analysis on development in the past five years and future trends is provided. Moreover, the strategies and portfolios of big players in the education industry are explained.
Created by the Classroom Aid Inc. team (Jessie Chuang, Sarah Chen), Blue Book of China Online Education Brief (2017) is mainly about overall updates on what has happened in 2016, obervations, analysis and what to expect in future, abstracted from 4th edition of the Blue Book of China’s Online Education Industry. Previous history and background information can be found in the Blue Book of China’s Online Education Industry, 2015, by China Online Education Research Institute.
Online education has been developing in China since its advent in 1996. Its development can be divided into three stages, as shown below.
2012 marked the beginning of the 3rd wave of China’s online education. According to statistical information from venture capitalist circles, more than RMB 10bn was poured into the online education industry in 2014, and even more in 2015. Some projects even attracted single investments of over hundreds of millions. Online coursewares, assessments, videos, live online classrooms, adaptive learning technology, and the Internet has empowered teaching and learning in different ways. However, excess capital has generated bubbles and countless copy-cats.
Popular segments change year to year, and there hasn’t been a product with true anchoring value. It is difficult to identify profitable business models; every industry shuffle results in countless bankrupted start-ups. “Winter” arrived in the industry in the second half of 2015, but we’ve observed that many giant deals appeared in 2016, and the average value per deal even exceeded the number in 2015.
Important Topics in Online Education at a Glance:
2015 – Infrastructure, communication, and management systems in K12 schools
2016 – Live teaching classrooms, 1-on-1 live teaching, M&A
2017 (prediction) – Celebrities in online teaching (wanghong), M&A
2018 (prediction) – Personalized education, IPO of education companies
To get the brief file, make your inquiry to the contact information below.
Classroom Aid Inc. team